Local Community Support

We seek to create value in the communities around the world where we operate, strengthening them through local grants supporting programs that help them thrive.

Walmart’s more than 2 million associates are residents, neighbors, friends and family in thousands of communities around the globe. Walmart works to strengthen these communities through both our retail business and community giving.

We support and invest in communities through local giving, encouraging volunteerism, and through programs to strengthen community cohesion.

Our Focus Areas

Our philanthropy is focused on five areas:
Local Giving in the U.S.

Walmart believes that strengthening local communities creates value – for our business as well as society. That’s why we empower each Walmart store, Sam’s Club and distribution center to strengthen and support their local communities through local donations, fundraising and participate in corporate cause-marketing campaigns.

Stores, Clubs and Distribution Centers

Each year, our U.S. stores and clubs award local cash grants ranging from $250 to $5,000. These local grants are designed to address the unique needs of the communities where we operate. They include a variety of organizations, such as animal shelters, elder services and community clean-up projects. In 2020, our stores and clubs provided more than $43 million in local grants. To learn more, check out our Local Giving Guidelines.

Grantee Spotlight

In 2017, the La Harpe, Illinois Walmart store recognized a need for fire safety education in the community. The store led grant-making efforts aimed at the local fire department’s safety education program and enabled the purchase of new equipment for training.

To see other grantees in this portfolio, click here.

In-Store Cause Marketing

In-store cause marketing campaigns like “Fight Hunger. Spark Change.” raise awareness by engaging associates and customers. Since 2014, “Fight Hunger. Spark Change.” has raised more than $100 million to help the food banks of Feeding America provide meals for people in need.

Cause Marketing Spotlight

In-store cause marketing campaigns like “Fight Hunger. Spark Change.” raise awareness by engaging associates and customers. Since 2014, “Fight Hunger. Spark Change.” has raised nearly $100 million to help the food banks of Feeding America provide meals for people in need. Another example of in-store cause marketing is our work supporting Children’s Miracle Network Hospitals (CMNH); 2020 marks 33 years of Walmart associates supporting CMNH through store campaigns and fundraising events.

Fundraising Spotlight

Walmart.org has worked with the Salvation Army in their Red Kettle Campaign since 1996, using the space in front of our stores and clubs to collect donations for the Salvation Army. Since our relationship began, Walmart and Sam’s Club customers have contributed more than $600 million through this campaign, including $40 million in FY2018 alone.

Volunteerism & Associate Giving

When it comes to strengthening community, our associates are our greatest asset. Whether it’s the gift of time, money or a combination of the two, the following programs work to support and amplify the efforts of Walmart associates. In 2020, more than 12,000 associates volunteered over 278,000 hours.

  • Volunteerism Always Pays (VAP): We provide grants to local nonprofits based on hours volunteered by associates. VAP grant applications can only be submitted by associates who have volunteered at eligible U.S. nonprofit organizations. Learn more about VAP guidelines
  • Associate Giving Program (AGP): This program provides associates the opportunity to support eligible organizations through payroll deduction.
Building Inclusive Communities

Walmart.org seeks to help build stronger, more resilient and inclusive communities. One approach we are taking is building capacity of organizations working in local communities.

Building Inclusive Communities Grantee Spotlight

Welcoming America
Walmart.org supported Welcoming America’s plan to bring large, national organizations together to coordinate activities and messages to promote inclusion. Welcoming America is an organization that helps nonprofit and government partners transform their communities into more welcoming places for all people. With the initial program’s success, two grants in 2019 provided assets for continued partnership development and resources to launch a coordinated mobilization campaign which drove increased inclusion in communities across the country. To learn more about the Walmart Foundation’s support for Welcoming America, check out the Making Inclusion a Social Norm in America blog written by Julie Gehrki, Vice President and COO, Walmart Foundation and Rachel Peric, Executive Director, Welcoming America.

Veterans & Military Families Grantee Spotlight

When nonprofits, businesses and government agencies work together to plan, implement and evaluate veteran programs, results are amplified. These efforts aren’t just helping our veterans and military families – they’re improving entire communities. We prioritize support for military families in the five states with the highest concentration of veteran populations: California, Texas, New York, North Carolina and South Carolina.

The first grant to Boston University, ending in 2018, established the Women Veterans Network (WoVeN),: a nationwide network of structured, trained-peer-facilitated, 8-week support groups for female Veterans. Following this successful launch, a 2019 grant supported the growth of current WoVeN groups and implementation of train-the-trainer workshops to extend WoVeN’s reach.

To see other grantees in this portfolio, click here.

Local Giving Around the World

Walmart gives back in communities in the international markets where we operate. Each international business is encouraged to give back to causes and organizations that are having a positive impact in their area.

For a list of the markets we serve, click here.

Northwest Arkansas Giving

Arkansas has been home to Walmart since 1962, when Sam Walton opened his first store in the town of Rogers. Walmart.org continues to invest in the region that has supported Walmart becoming the global company it is today.

Our regional giving strategy works to enhance the quality of life through the following initiatives:

  • Supporting Economic Opportunity: We support regional coordination and planning through targeted investments to strengthen the long-term capacity and capability to address gaps and barriers in the region. Applications in this focus area are by invitation only.
  • Improving Community Access and Availability to Healthier Food: We support programs that work to systematically improve access and availability to healthier food for underserved communities, and collaboration with local nonprofits to meet the area’s long-term needs. Deadline to apply is Friday, June 11, 2021.
  • Strengthening Community Cohesion: We support programs that build a culture of inclusion or provide access to high-quality arts and recreation programs. While there is some support for subsidized admission or programming, support that prioritizes collaboration across organizations, demonstrate measurable outcomes and serve underrepresented communities are prioritized. Walmart and Sam’s Club event sponsorships in Northwest Arkansas are reviewed once a year. Deadline to apply is Friday, April 2, 2021.

For the Northwest Arkansas Giving Program, eligible nonprofit organizations must operate within Northwest Arkansas or be affiliates/chapters of larger organizations that operate within the region and whose work directly relates to the above focus areas. To learn more, check out our Northwest Arkansas Giving Guidelines.

Grantee Spotlight

Northwest Arkansas Council
In 2020, the Northwest Arkansas Council released Creating Circular Economics in Northwest Arkansas, a study funded by the Walmart Foundation. The study found that Northwest Arkansas communities have invested in recycling infrastructure, but more needs to be done to increase the volume, coordinate material flow and create local markets for recycled material. The report will be a great asset for regional stakeholders interested in working together to improve the local system.

To see other grantees in this portfolio, click here.


Customer Giving – Registry for Good

Registry for Good

Registry for Good launched in November 2019, and just like a wedding or baby registry, verified nonprofits can create personalized lists of needed products, including gift cards, and share these lists with their donors. Walmart ships items purchased through a nonprofit’s registry directly to the nonprofit – reducing friction caused from setting up collection sites and retrieving donations. Registry for Good is a valuable tool for many organizations, especially for those that were forced to pivot their normal collection drives online due to COVID-19.

Nonprofits may also access Facebook Drives (beta test), a feature on Facebook where organizations can share and make visible their Walmart Registry for Good donation drives on their charitable pages to maximize reach with their supporters. Learn more about how to create Facebook Drives.

For nonprofits wanting to set up an account on Registry for Good, you must first go through the CyberGrants FrontDoor verification process.

If you are a nonprofit already verified through CyberGrants FrontDoor, please click instructions on how to create and manage a Registry for Good.

For more information, please click instructions on how to become a verified organization.