Grantee Communications Toolkit
Tips for sharing the news of your grant

Communication Tips

The Walmart.org team administers a large number of Walmart and Walmart Foundation grants every year. Because of that, we encourage grantees to make their own announcements about their grant award. To help, we’ve shared some resources and tools, below, to get you started.

What You’ll Get

Grantee Toolkit

To access, log in to your Cybergrants account and visit the Grantee Resources section on your organization’s main page.

FAQs

Q.1: What logo do I use when publishing a press release?

When publishing a press release, we recommend that you use your own logo and not the Walmart, Walmart.org or Sam’s Club logo. Please see the logo usage guidelines for appropriate places to use the Walmart, Walmart.org or Sam’s Club logos.

Q.2: How do I get a quote from Walmart or Sam’s Club to use in my press release?

Reach out to your program officer or Walmart or Sam’s Club contact and they will connect you with the appropriate communications person to evaluate the request.

Q.3: How much time does it take to get approvals for press releases, social media posts, ads or quote requests?

We ask that you give Walmart, the Walmart.org or the Sam’s Club team two weeks to review and seek approvals for any materials that will be publicly facing. Note: In the weeks leading up to Walmart Inc.’s quarterly earnings report, the company enters a quiet period where we are not able to participate in announcements and events. Please check with your program officer or Walmart or Sam’s Club contact and they can help guide you on timing constraints.

Q.4: I want someone from Walmart or Sam’s Club to come to my event. How do I make that request?

Thank you for thinking of us and wanting us to be involved. Please send any speaking or attendance requests to your program officer or Walmart or Sam’s Club contact and they will review and get back to you.

Q.5: I didn’t realize I was required to seek approvals before announcing my grant and my organization already made an announcement. What do I do?

We love your enthusiasm and understand that getting funding for your program is exciting. We ask that you share where you’ve published the announcement so we can review and to let us know of any additional plans to speak about Walmart, Walmart.org or Sam’s Club.

Logo Usage Guidelines

Always have your program officer or communications contact review any marketing materials before publishing.

Walmart.org Logo

Use the Walmart.org logo when:

  • Sponsoring an event where the fee was paid by Walmart corporate philanthropy or the Walmart Foundation. This includes any signage developed for a conference or event. 
  • Listing funders on a grantee's website. 

Do NOT use the Walmart.org logo if:

  • There is a specific reason to use the Walmart logo instead. 
  • There is no mention or reference to the actual funding entity, Walmart or the Walmart Foundation, in companion pieces. 
  • You do not have permission to share or use. Your program officer will seek all necessary permissions upon request. 

Walmart.Org Center For Racial Equity Logo

Logo guidance:

  • The Walmart.org Center for Racial Equity has its own logo that you may use when recognizing the Walmart.org Center for Racial Equity at an event, on a webpage or in communications materials.
  • You should only use this logo if funding is through the Walmart.org Center for Racial Equity.
  • Please contact your program officer if you need access to the logo. Always have your program officer or communications contact review the use of the logo before publishing.

Walmart Logo

Use the Walmart logo when:

  • The funding is corporate philanthropy 
  • The funding came from a Walmart store or distribution center 
  • The funding came from Walmart Public Affairs 

Do NOT use the Walmart logo if:

  • The funding came from the Walmart Foundation 
  • You do not have permission to share or use the Walmart logo 

Sam's Club Logo

Use the Sam’s Club logo when:

  • The funding came from a Sam’s Club or Sam’s distribution center 
  • The funding came from Sam’s Club Community Relations  

Do NOT use the Sam’s Club logo if:

  • There is a specific reason to use the Walmart or Walmart.org logo 
  • You do not have permission to share or use the logo. Your Sam’s Club contact will seek all necessary permissions upon request.  

Additional rules

  • Always identify the funding entity, Walmart or the Walmart Foundation, in all press releases, brochures, one-pagers, fact sheets, reports, etc. where you have used the logo. 
  • Never write, "Funding provided by Walmart.org" 
  • Do not manipulate the logos in any way. Should you need different file types, reach out to your program officer or Walmart contact.  
Boilerplates

Standard Boilerplate (English):

About Philanthropy at Walmart
Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By focusing where the business has unique strengths, Walmart.org works to tackle key social and environmental issues and collaborate with others to spark long-lasting systemic change. Walmart has stores in 24 countries, employs more than 2 million associates and does business with thousands of suppliers who, in turn, employ millions of people. Walmart.org is helping people live better by supporting programs to accelerate upward job mobility for frontline workers, advance equity, address hunger, build inclusive economic opportunity for people in supply chains, protect and restore nature, reduce waste and emissions, and build strong communities where Walmart operates. To learn more, visit www.walmart.org or connect on Twitter @Walmartorg.

Standard Boilerplate (Spanish):

Acerca de Filantropía en Walmart
Walmart.org representa los esfuerzos filantrópicos de Walmart y la Fundación Walmart. Al centrarse en los puntos fuertes del negocio, Walmart.org trabaja para abordar los problemas sociales y medioambientales clave y colaborar con otros para provocar un cambio sistémico duradero. Walmart tiene tiendas en 24 países, emplea a más de 2.2 millones de asociados y hace negocios con miles de proveedores que, a su vez, emplean a millones de personas. Walmart.org está ayudando a las personas a vivir mejor apoyando programas para acelerar la movilidad laboral ascendente para los trabajadores de primera línea, promover la equidad, abordar el hambre, crear oportunidades económicas inclusivas para las personas en las cadenas de suministro, proteger y restaurar la naturaleza, reducir los desechos y las emisiones, y construir comunidades fuertes donde opera Walmart. Para obtener más información, visita www.walmart.org o conéctate en Twitter @Walmartorg.

Shorter Boilerplate (English):

If using the Walmart Inc boilerplate in a release as well, simply include this:

About Philanthropy at Walmart
Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By focusing where the business has unique strengths, Walmart.org works to tackle key social and environmental issues and collaborate with others to spark long-lasting systemic change.

Shorter Boilerplate (Spanish): Si también estas utilizando la plantilla de Walmart Inc. en un comunicado, simplemente incluye esta plantilla más corta:

Acerca de Filantropía en Walmart
Walmart.org representa los esfuerzos filantrópicos de Walmart y la Fundación Walmart. Al centrarse en los puntos fuertes del negocio, Walmart.org trabaja para abordar los problemas sociales y medioambientales clave y colaborar con otros para provocar un cambio sistémico duradero.

Walmart.Org Center For Racial Equity Boilerplate:

About the Walmart.org Center for Racial Equity
The Walmart.org Center for Racial Equity was founded in 2020 by Walmart and the Walmart Foundationthrough a $100 million commitment over five years to address the drivers of systemic racism in society and accelerate change. The center’s initiatives fund research, advocacy, innovation of practices and tools, stakeholder convening and non-profit capacity building with a focus on four systems: finance, health, education and criminal justice. The mission of the center is to complement and extend the societal impact of Walmart business initiatives to advanceracial equity within these four systems, and its work extends the overarching philanthropic work of Walmart.org. To learn more, visit Center for Racial Equity.

Sam’s Club Boilerplate:

About Sam's Club
Sam's Club®, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 39th year, Sam's Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member's Mark items, in addition to market leading technologies and services like Scan & Go, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com, and interact with Sam's Club on Twitter, Facebook, TikTok and Instagram.

Photo and Talent Release Form

In order for Walmart to share someone’s likeness on Walmart channels, we ask that the grantee have a signed release form from the person whose likeness or story will be shared. Below are release forms you may use in English and in Spanish.  

Photo Release Form (English)
Photo Release Form (Spanish)

Links to Social Channels

Walmart.org:

Walmart:

Sam's Club:

A Few Tips to Think About

When writing communications to your target audience, here are a few simple, general tips that will help, no matter where or how you are communicating with them.
  • Give It Heart
    Tell a story. If supporting your case with data, use only the most compelling statistics. Readers can be overwhelmed by numbers.
  • Put a Face to It
    Highlight individuals who’ll be helped by the initiative. People are more likely to assist an identified individual than faceless groups. Include details of your target audience’s history with the organization (e.g., projects supported, monetary contributions, length of relationship).
  • Make It Punchy
    Write the way you talk. Be brief. Shorter communications have better conversion rates. Pique curiosity with your headline. Readers only spend a few seconds on emails or posts, so the headline is your best hook.
  • Keep It Upbeat
    Set a positive tone. Focus on the solution rather than dwelling on the problem. Share successes. Feature the individuals who have benefited from the giver’s contributions.
  • Be Timely
    Reach out during key holidays, important happenings in your community, or relevant national cultural moments that spark interest in your cause.
  • Ground It Locally
    Tie your message to your target audience’s community. People are more likely to respond to your message when it feels local.