How We Give

Northwest Arkansas Giving

Walmart Spark icon

Northwest Arkansas has been home to Walmart since Sam Walton opened his first store in the town of Rogers. Walmart and the Walmart Foundation continue to invest in the region that has supported Walmart becoming the global company it is today.

Our giving in our Northwest Arkansas aims to enhance the quality of life for all residents of Benton and Washington counties, and our goals are steeped in the belief that when our neighbors thrive and feel a sense of belonging in our shared community, we all thrive. We are stronger and better, together.

Beyond our Northwest Arkansas programs, we encourage nonprofits in the region to explore additional tools and resources for local nonprofits through Walmart Spark Good including local grants, round up, registry and using the space in front of our stores for fundraising. Explore Spark Good here.

Our Focus Areas 

Walmart Spark icon

We support programs that work to systematically improve access and availability to healthier food for underserved communities. We also invest in efforts that support individuals and families in healthier eating. Funding in this area is by invitation or through an annual request for proposals.

  • Request for Proposals: Open March 11 – April 22, 2024.

Webinars for Grantseekers: 

We seek to strengthen community connections within our region by enhancing access to arts and recreation spaces. Funding for this focus area is by invitation only and through an annual request for proposals focused on arts and recreation spaces.

  • Request for Proposals: Open March 1 – 25, 2024.

Webinars for Grantseekers

We invest in increasing regional coordination on key issues related to growth. Our current focus is on regional recycling and aligned capital requests. These investments are by invitation only.

Event sponsorships in Northwest Arkansas are offered through requests for proposals, twice a year. Sponsorships are awarded in two categories:

  1. Fundraising, including ticketed galas, lunches, sporting events and walks/runs.
  2. Community events that align with our strategies of Caring and Connected NWA, Healthier Food for All and Economic Opportunity.

These events should be accessible and highly engaging for the NWA region, aimed at educating, celebrating and fostering connections in our community. Nonprofits are eligible to receive funding for one event per year in each category.

  • Event Sponsorship Request for Proposals: 
    • Second RFP will open April 1 - 30, 2024 for events July – December 2024.
    • Open from October 1 - 31, 2024 for events January – June 2024.
    • Click here to access the RFP. 

Note: All NWA-based organizations seeking event sponsorships should apply through the twice annual RFP process. This is the only opportunity for nonprofits to apply for event sponsorship from Walmart.

Webinars for Event Sponsorships

We aim to make it easier for associates in Northwest Arkansas to connect and engage with local nonprofits through volunteerism and board service, as well as our Spark Good programs such as round up, registry and using the space in front of our stores for fundraising.