Program Guidelines

Spark Good Registry Guidelines

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Like a wedding or a baby registry, the Spark Good Registry allows verified organizations to create lists of needed products, including gift cards, and to share those lists with their donors. Walmart ships items purchased through an organization’s registry directly to the organization reducing friction from setting up collection sites and retrieving donations. Organizations can create virtual events, like a coat or canned-food drive, and share the registry through their social media channels or donor newsletters.

Organization Eligibility

  • Organizations must have a Spark Good account and be verified by Deed, Walmart’s third-party verification service provider.
  • Eligible organizations include:
    • Current 501(c)(3) public charities listed in the IRS Business Master File that conduct charitable activities in the United States 
      • Faith-based organizations that appear in the IRS Business Master File with programming that benefits the community at large, such as food pantries, soup kitchens and clothing closets.
      • Recognized U.S. government entities that appear in the IRS Business Master File 
      • A K-12 public or private school, charter school, community/junior college, state/private college, or university. Institutions must have an NCES (National Center for Education Statistics) number or 501(c)(3) tax status.
      • Organizations must agree to use grant funds solely for activities in the United States. 

Note: Examples of tax statuses that are NOT eligible include: 501(c)(19), 501(c)(4), 501(c)(6), 509(a)(3) (Types I, II, and III), and U.S. government entities not found in the IRS business master file.

Program Guidelines

  • Spark Good Registry allows organizations to create registries with needed items for customers to purchase and donate directly to the organization. 
  • Any authorized user on the Spark Good Account may set up a registry. The user who created the registry is the only one who can edit the registry. 
  • Only the Primary user can set up donation receipts for the organization. 
  • When setting up a Spark Good Registry, the organization provides a shipping address to receive donations. This address is not shared with customers for data privacy.
  • A tax receipt may be set up by the organization to send automatically to customers purchasing items off their organization’s registry. 

In addition to the eligibility requirements listed, above, Walmart occasionally screens for other conduct or activities that can reasonably be considered materially damaging to the business or reputation that may result in some organizations or individuals to be excluded from eligibility at any time without notice. This may include any conduct that insults, shocks, or offends the community or any segment of it. Walmart reserves the right to refuse services or funding to organizations that do not meet the verification, program eligibility and/or reputational requirements; exclusions may include organizations that deny service, membership, or other involvement on the basis of race, religion, color, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, veteran, disability status, or acts that can be considered an offense or violation under applicable law.