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Small actions can lead to big impact, and Spark Good is the
force multiplier.

Walmart Spark Good brings together all of Walmart and Sam’s Club’s community giving programs under one brand and puts customers and associates in the driver’s seat, making it easier to give to the causes they care most about. 


Spark Good includes programs like local grants, round up, registry, space tool and associate giving and volunteerism.

Starting in February 2024, we are moving to a new organization vetting provider, Deed. Sign up for a webinar to learn more about the upcoming changes.
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Spark Good Programs

Check out the exciting tools and programs that can get you started helping the world by helping your world.

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Facility Giving

Apply for grants from local facilities or request space outside of stores

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Customer Giving

Engage customers to donate through Round Up and Registry on Walmart.com

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Associate Giving

Promote ways Walmart and Sam’s Club associates can support your organization

Walmart Customers: Learn how you can Spark Good while you shop on Walmart.com.
As a Walmart.com customer, you can choose an organization that you care about, to round up your purchase total to the nearest dollar at checkout and donate your change to your selected organization.
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Spark Good: 3 Steps to Get Started

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Walmart Spark Good and Walmart Business are robust resources available to organizations based on tax ID status. Check out the table below that features different organization types and eligibility status for Spark Good programs and Walmart Business.

Eligibility Table

Note: You are responsible for ensuring that any purchasing or other benefits received and/or conferred by your organization comply with the guidelines and regulations applicable to your organization.

To participate in Spark Good programs, each organization must be verified through a third-party verification partner. Go to your Spark Good account to begin the verification process. 

Note: Organizations do not need to go through the verification process to participate in Walmart Business.


Now that you are a verified organization, start using Spark Good programs like round up, registry, space request, local grants and engage Walmart and Sam's Club associates to give and volunteer. Click on your organization type below to view an overview of programs and tips relevant to your organization. Get started on Walmart.com.

Webinars and Help Desk

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To learn more about our Spark Good programs, please join our webinars scheduled throughout the year. We update our schedule of topics monthly.

Virtual Help Desk

Have any questions about our Spark Good programs? Join our live virtual help desk to ask questions or troubleshoot your issues with a Spark Good team member.

Spark Good Tools & Resources

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Promotional Materials
Webinar Decks

Spark Good FAQs

Have questions? Review Spark Good FAQs.