We seek to create value in the communities around the world where we operate, strengthening them through local grants supporting programs that help them thrive.
Walmart’s more than 2 million associates are residents, neighbors, friends and family in thousands of communities around the globe. Walmart works to strengthen these communities through both our retail business and community giving.
We support and invest in communities through local giving, encouraging volunteerism, and through programs to strengthen community cohesion.
Our Focus Areas
Walmart believes that strengthening local communities creates value – for our business as well as society. That’s why we empower each Walmart store, Sam’s Club and distribution center to strengthen and support their local communities through local donations, fundraising and participate in corporate cause-marketing campaigns.
Stores, Clubs and Distribution Centers
Each year, our U.S. stores and clubs award local cash grants ranging from $250 to $5,000. These local grants are designed to address the unique needs of the communities where we operate. They include a variety of organizations, such as animal shelters, elder services and community clean-up projects. In FY2019, our stores and clubs provided more than $42 million in local grants. To learn more, check out our Local Giving Guidelines.
In 2017, the La Harpe, Illinois Walmart store recognized a need for fire safety education in the community. The store led grant-making efforts aimed at the local fire department’s safety education program and enabled the purchase of new equipment for training.
In-Store Cause Marketing
In-store cause marketing campaigns like “Fight Hunger. Spark Change.” raise awareness by engaging associates and customers. Since 2014, “Fight Hunger. Spark Change.” has raised more than $74M million to help the food banks of Feeding America provide meals for people in need.
Cause Marketing Spotlight
In-store cause marketing campaigns like “Fight Hunger. Spark Change.” raise awareness by engaging associates and customers. Since 2014, “Fight Hunger. Spark Change.” has raised nearly $75 million to help the food banks of Feeding America provide meals for people in need. Another example of in-store cause marketing is our work supporting Children’s Miracle Network Hospitals (CMNH); 2019 marks 32 years of Walmart associates supporting CMNH through store campaigns and fundraising events.
Walmart.org has worked with the Salvation Army in their Red Kettle Campaign since 1996, using the space in front of our stores and clubs to collect donations for the Salvation Army. Since our relationship began, Walmart and Sam’s Club customers have contributed more than $600 million through this campaign, including $40 million in FY2018 alone.
When it comes to strengthening community, our associates are our greatest asset. Whether it’s the gift of time, money or a combination of the two, the following programs work to support and amplify the efforts of Walmart associates. In FY2019, more than 47,000 associates volunteered over 776,000 hours, generating more than $7.6 million in Walmart donations.
- Volunteerism Always Pays (VAP): We provide grants to local nonprofits based on hours volunteered by associates. VAP grant applications can only be submitted by associates who have volunteered at eligible U.S. nonprofit organizations. Learn more about VAP guidelines
- Associate Giving Program (AGP): This program provides associates the opportunity to support eligible organizations through payroll deduction. Matching dollars from the Walmart Foundation are available, up to applicable limits.
Walmart gives back in communities in the international markets where we operate. Each international business is encouraged to give back to causes and organizations that are having a positive impact in their area.
For a list of the markets we serve, click here.
Arkansas has been home to Walmart since 1962, when Sam Walton opened his first store in the town of Rogers. Walmart.org continues to invest in the region that has allowed Walmart to become the global company it is today. Our regional giving strategy works to enhance the quality of life through the following initiatives:
- Supporting Economic Opportunity: We support regional coordination and planning through targeted investments to strengthen the long-term capacity and capability to address gaps and barriers in the region.
- Improving Community Access and Availability to Healthier Food: We support programs that work to systematically improve access to healthier food, teach healthier eating skills and collaborate among local nonprofits to meet the area’s long-term needs.
- Strengthening Community Cohesion: To build a culture of inclusion in the region. we support programs that provide access to arts and recreation programs. While there is some support for subsidized admission or programming, support that prioritizes collaboration across organizations’ innovation is prioritized. Walmart and Sam’s Club event sponsorships in Northwest Arkansas are reviewed once a year.
For the Northwest Arkansas Giving Program, eligible nonprofit organizations must operate within Northwest Arkansas or be affiliates/chapters of larger organizations that operate within the region and whose work directly relates to the above focus areas. To learn more, check out our Northwest Arkansas Giving Guidelines.
In 2018, the Walmart Foundation supported the Northwest Arkansas Council’s efforts to accelerate regional diversity and inclusion programs through the work of EngageNWA. In addition, the grant supports the Council’s leadership and regional stewardship efforts to implement aspects of its strategic plan supporting the region’s workforce and economic development needs.