Three women in red shirts work together to pack food items into black bags at an outdoor community event. They stand behind large cardboard bins labeled with visible text including "Lone Star Potatoes" and "Premium Gold Potatoes." The setting appears to be a warehouse or distribution area with stacked boxes and supplies in the background. The scene conveys teamwork, service, and charitable support for the local community. Three women in red shirts work together to pack food items into black bags at an outdoor community event. They stand behind large cardboard bins labeled with visible text including "Lone Star Potatoes" and "Premium Gold Potatoes." The setting appears to be a warehouse or distribution area with stacked boxes and supplies in the background. The scene conveys teamwork, service, and charitable support for the local community.

Spark Good

Small acts of kindness. Big impact in our communities.

Every day, people across the country are finding ways to make a difference in their communities.

Spark Good brings Walmart and Sam's Club's giving programs together in one place, making it easier for customers, associates, nonprofits and local facilities to support the causes they care about.

 

Whether it's volunteering, giving through Round Up, creating a registry or supporting local nonprofits through grants, Spark Good helps turn everyday actions into meaningful community impact.

Explore the many ways to Spark Good.

Access tools and programs that help your mission go further

 

Spark Good helps eligible nonprofits build stronger connections in the communities they serve. From Round Up and Spark Good Local Grants to associate giving and volunteerism, nonprofits have more ways to engage customers, associates and local stores in support of their mission.

Join Spark Good
Three young adults sit around a wooden table engaged in a creative craft activity. They are arranging small tiles and materials into designs, with brushes, containers, and tools spread across the tabletop. The setting appears to be a bright, modern room with plants, shelves, and a chalkboard in the background. Warm sunlight and casual clothing create a relaxed, friendly atmosphere focused on art and collaboration. Three young adults sit around a wooden table engaged in a creative craft activity. They are arranging small tiles and materials into designs, with brushes, containers, and tools spread across the tabletop. The setting appears to be a bright, modern room with plants, shelves, and a chalkboard in the background. Warm sunlight and casual clothing create a relaxed, friendly atmosphere focused on art and collaboration.

Our Programs

 

Spark Good brings together nonprofits, customers, associates and local Walmart and Sam’s Club facilities with more ways to give, volunteer and make a difference in their communities.

1
Connect with customers.
A woman holds a modern smartphone while seated indoors, interacting with a blue-and-white mobile app interface. She appears to be reviewing financial or account information on the screen in a relaxed home setting. The background is softly blurred, highlighting the device and her hand. Warm lighting and casual clothing contribute to a comfortable, everyday lifestyle atmosphere. A woman holds a modern smartphone while seated indoors, interacting with a blue-and-white mobile app interface. She appears to be reviewing financial or account information on the screen in a relaxed home setting. The background is softly blurred, highlighting the device and her hand. Warm lighting and casual clothing contribute to a comfortable, everyday lifestyle atmosphere.

Round Up

A little change can add up to a lot of good. Customers can round up when they shop on Walmart.com or in the Walmart app to support a cause they care about.

Learn more
An older woman with short gray hair sits at a kitchen counter using a laptop computer. She is browsing an online grocery delivery website that displays various food products in a grid layout. The woman holds a mug of coffee in one hand while navigating the site with the other. Bright kitchen cabinets and countertops create a clean, modern home setting. An older woman with short gray hair sits at a kitchen counter using a laptop computer. She is browsing an online grocery delivery website that displays various food products in a grid layout. The woman holds a mug of coffee in one hand while navigating the site with the other. Bright kitchen cabinets and countertops create a clean, modern home setting.

Registry

Sometimes the best way to help is to give exactly what’s needed. Organizations can share lists of needed items that customers can purchase and donate.

Learn more
2
Connect with associates.
A volunteer wearing a bright blue T-shirt is lifting and arranging cardboard boxes in a busy indoor setting. The back of the shirt reads "Volunteer Here to help, ready to serve." Numerous boxes and supplies are visible around the person, suggesting a community service or donation drive. The scene conveys teamwork, generosity, and active participation in helping others. A volunteer wearing a bright blue T-shirt is lifting and arranging cardboard boxes in a busy indoor setting. The back of the shirt reads "Volunteer Here to help, ready to serve." Numerous boxes and supplies are visible around the person, suggesting a community service or donation drive. The scene conveys teamwork, generosity, and active participation in helping others.

Volunteerism

Good things happen when people show up. Organizations can connect with Walmart and Sam’s Club associates who are ready to lend their time and talents to make an impact in the places they call home.

Learn more
A group of retail store associates wearing blue vests stand together and talk. The central man smiles while holding a smartphone, engaging with coworkers in a brightly lit store or warehouse setting. Name badges and printed text are visible on the vests, indicating a customer service role. The background shows an indoor commercial environment with shelves and equipment slightly out of focus. A group of retail store associates wearing blue vests stand together and talk. The central man smiles while holding a smartphone, engaging with coworkers in a brightly lit store or warehouse setting. Name badges and printed text are visible on the vests, indicating a customer service role. The background shows an indoor commercial environment with shelves and equipment slightly out of focus.

Associate Giving

Associates can give directly to eligible organizations through the Spark Good Associate Platform, with opportunities to make their giving go further through donation matching campaigns. They can also lend a hand to fellow associates through the ACNT Together Fund.

Learn more
3
Connect with your Store or Club.
A group of volunteers sort and distribute bags of oranges beside a large truck. The truck features the visible website text "FoodBankHeartland.org" and a donation message in the background. Cardboard boxes and crates are filled with fresh produce on a pallet in an outdoor setting. People in casual winter clothing work together, creating a busy and collaborative atmosphere. A group of volunteers sort and distribute bags of oranges beside a large truck. The truck features the visible website text "FoodBankHeartland.org" and a donation message in the background. Cardboard boxes and crates are filled with fresh produce on a pallet in an outdoor setting. People in casual winter clothing work together, creating a busy and collaborative atmosphere.

Local Grants

Stores and clubs can provide grants to local organizations doing important work right in their communities.

Learn more
A Salvation Army volunteer wearing a red apron stands in front of a Walmart Supercentre entrance. Beside her is a red donation stand with a hanging collection kettle and a tap-to-give panel. The scene takes place in a parking lot with yellow bollards and the blue Walmart storefront in the background. Text on the apron reads "Giving Hope Today," and the Salvation Army shield is clearly visible on the stand and apron. A Salvation Army volunteer wearing a red apron stands in front of a Walmart Supercentre entrance. Beside her is a red donation stand with a hanging collection kettle and a tap-to-give panel. The scene takes place in a parking lot with yellow bollards and the blue Walmart storefront in the background. Text on the apron reads "Giving Hope Today," and the Salvation Army shield is clearly visible on the stand and apron.

Storefront Reservation

Local organizations can connect with their communities right outside Walmart stores and Sam’s Clubs — raising funds, sharing their work and meeting new supporters.

Learn more

Spark Good as a Customer and Associates

Give as a Customer

Every trip is an opportunity to Spark Good.

A person holds a smartphone and interacts with a donation or support application on the screen. The interface shows a section titled "Support Organizations on Spark Good" with blue buttons and text fields. The user’s finger is poised to tap a call-to-action button, suggesting online giving or charitable support. The background is softly blurred, keeping focus on the mobile device and the app interface. A person holds a smartphone and interacts with a donation or support application on the screen. The interface shows a section titled "Support Organizations on Spark Good" with blue buttons and text fields. The user’s finger is poised to tap a call-to-action button, suggesting online giving or charitable support. The background is softly blurred, keeping focus on the mobile device and the app interface.

Whether you're rounding up your purchase or donating through a Spark Good Registry, it's easy to support eligible nonprofits and the causes that matter most to you—all while you shop.

Learn more
Give as an Associate

Turn your passion into local impact.

Three store associates wearing blue vests stand together and talk inside a large retail environment. Shelves of products are visible in the background along with overhead signs reading "Sides" and "Pizza." The group appears relaxed and cheerful, suggesting teamwork and a friendly workplace atmosphere. Bright indoor lighting and casual uniforms emphasize an approachable customer service setting. Three store associates wearing blue vests stand together and talk inside a large retail environment. Shelves of products are visible in the background along with overhead signs reading "Sides" and "Pizza." The group appears relaxed and cheerful, suggesting teamwork and a friendly workplace atmosphere. Bright indoor lighting and casual uniforms emphasize an approachable customer service setting.

Spark Good helps associates support the causes they care about through giving and volunteerism, creating stronger communities one act of kindness at a time.

 

Learn more
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